Free promotional methods such as forums, blogs, videos, articles or classified ads must be done via human interaction and require time-consuming works, just like I write this article. But people who are looking for advertisements can be grouped together so that they are advertising among themselves for free. This idea has been recently introduced and put to the test so that people who own small business websites can benefit from it. Have you ever known the fact that there are about 140 million domain names and approximately 90% of them rely on well-known websites to increase their traffic? The reason is quite simple and obvious. It is because current web environments are centralized to those big companies and one becomes adapted to their way, as if that is the only way to advertise.
We want to ask you one question. Who do you think is bigger? Those big companies or the millions of small websites. The answer is the latter one if they are well networked and organized. Those big companies certainly have ability and skills to increase your website traffic only if you pay them. Consequently, you become more and more relying on their services and that is their intention. This is not wrong because they get paid for their services, though it is sad fact that millions of those small web sites stick to them. In the end, they completely depend on their services without finding other alternative ways to advertise.
Suppose there is a flower website and it is advertising online to sell their flowers. And there could be thousands of other flower websites who would follow the same suit. They are obviously competing each other but the winners are advertising agencies ironically. So, instead of making inquiries about advertisements, the flower websites can be networked together and invite many potential visitors who are interested in flowers. This can create synergy effects and bring more visitors to their group. So the question is how to organize and re-group those similar websites together. How would a website owner contact similar websites to make a group advertising? That would be one of the biggest challenges.
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