Link Building - Ways of Building Links

Before any link building process you need to identify your anchor text that will be displayed on other sites. You need to include keywords in your anchor text that is related to your site. Also, it is good idea to prepare different variations of anchor text. After deciding on your anchor text, the next step is building links that are pointing to your website.

The main reason behind building links to your site is to increase your sites link popularity. But unlike other SEO processes, link building requires some time and effort.

Link building process includes various methods such as directory submissions, article submissions, blog comments, link exchanges, and forum signature links. Directory submissions, blog comments, and forum signature links are probably the easiest way to gain back links to your site. But as they are very easy methods, don’t expect your rankings to shoot up. These methods are good for helping your site to get indexed quicker. Also, you can get some traffic to your site.

Link exchange is more about negotiation. You need to ask other site owners, if they can exchange links. Basically, they put your link on their site, and you put their link on yours. But one of the disadvantages of link exchange is; you need to follow the sites that have your link. Because, your link can be removed after few weeks. Also, link exchange has little effect on link popularity.

One way linking is the most effective way to increase link popularity. Because, with one way linking, you only have sites that are linking to your site, but you don’t have to link to those sites.

Link popularity mainly depends on the quality of the back links, rather than quantity. For instance a link from highly popular site can worth more than hundred unpopular sites linking to yours.