Facebook’s Terms of Use state you can only have one account and it must be in your actual name, not your business name. However, there is a place set aside specifically to represent and promote your business called Facebook Pages. The Pages feature is somewhat obscured; scroll down to the foot of any web page [...]
Using online social networks for marketing is different from traditional marketing tactics. It’s not just a matter of getting your message out to as many people as possible. This is akin to spamming. The main distinction between traditional online marketing and marketing on online social networks is that effective online network marketing involves relationships. It [...]
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